Social Strategy

PD partnered with Spotify for the digital/social campaign held over the largest cultural event in Asia - The Lunar New Year. To promote 12 unique Zodiac playlists on Spotify, PD created zodiac characters based on styles of music Rockers and Indie kids to DJs and Jazz-heads. Helping to find your 'taste breaker' tunes for 2019 and reveal the lucky charms for each zodiac playlist.

Spotify Digital Campaign
Spotify Digital Campaign
Spotify Digital Campaign

Copywriting & Artwork Production (GIF, Static Images, Vertical Videos)

Pixel Deep created new imagery based on the concept of a zodiac band. We brought the characteristics of each zodiac sign to life via illustrations and developed different social entry points to introduce the 12 unique Spotify zodiac playlists.