Social Strategy

PD partnered with Spotify for the digital/social campaign held over the largest cultural event in Asia - The Lunar New Year. To promote 12 unique Zodiac playlists on Spotify, PD created zodiac characters based on styles of music Rockers and Indie kids to DJs and Jazz-heads. Helping to find your 'taste breaker' tunes for 2019 and reveal the lucky charms for each zodiac playlist.

Spotify Digital Campaign
Spotify Digital Campaign
Spotify Digital Campaign
Spotify Digital Campaign

Copywriting & Artwork Production (GIF, Static Images, Vertical Videos)

Pixel Deep created new imagery based on the concept of a zodiac band. We brought the characteristics of each zodiac sign to life via illustrations and developed different social entry points to introduce the 12 unique Spotify zodiac playlists.